Cinematic Effects for TV Commercial
TDC provided Virtual Production for an NRMA TV commercial Produced by Exit Films, Marc Ralla and Michael Forster. Our Technology and expertise delivered a video backdrop on large LED screens to replace the green screen and create a feel of a physical environment, without the need for a sprawling on-location shoot or the sometimes-clunky depth mismatches of a traditional green screen.
A cutting-edge effects technique was used to bring space-scapes to life in for an NRMA TV Commercial produced by Exit Films, Marc Ralla and Michael Forster.
The large LED screens replaces the green screen creating a feel of a physical environment, without the need for a sprawling on-location shoot or the sometimes-clunky depth mismatches of a traditional green screen.
While the technique was pioneered for the 2013 film Gravity and further popularized by the Disney+ Star Wars series The Mandalorian, this shoot for NRMS demonstrates how the LED screens can be used on a smaller scale for advertising shoots with limited crews or resources.
“There may now be a huge benefit to just capturing or photographing specific locations where you want to shoot at the exact time that they look best in regards to the light, and basically creating a digital application of that,” explained VFX supervisor Michael Ralla.
“And then you put that on the LED screens in that stage, and that means you can actually move really quickly from location to location with a really small footprint and very, very few people, and capture 10 locations a day,”
In the shoot for NRMA LED screens were used to mimic scenery passing beside a driving car on a sound stage, giving the actors a real time environment to interact with, also allowing colour frame and depth of colour to be precise.