Qantas x David Jones
Premium Brand Launch - Sydney Airport
For the Qantas x David Jones partnership launch at Sydney Airport, TDC delivered precision LED, playback and switching infrastructure to support a seamless visual environment for this high-profile brand moment.
Working alongside Rizer, the event required clean presentation, controlled content delivery and absolute reliability within an active airport environment.
Precision LED Integration
The installation featured ROE 3mm Black Onyx LED, delivering high-resolution visual clarity suitable for close-proximity corporate audiences and media capture.
The system was supported by:
- disguise GX1 media server
- Barco EventMaster 4K video processing
- Integrated switching and signal management
- Panasonic 4K PTZ
This configuration enabled accurate playback control, stable switching and clean visual transitions across the event’s program moments.
Controlled Delivery in a Live Environment
Airport activations demand disciplined deployment.
The system was engineered for:
- Efficient installation and strike
- Reliable signal routing
- Clean cable management
- Stable processing and playback
- Minimal visual footprint
The result was a polished, broadcast-ready presentation aligned with the standards of two premium Australian brands.
Collaboration
Delivered in partnership with Rizer.
Technology performs best when aligned with creative intent and detailed production planning. This activation reflects the strength of collaboration, precision execution and technical discipline behind the scenes.
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