innovation and excellence, Technical Direction Company - TDC has won a Judges’
Commendation in the Best Application of AV in a Production category at this
year's Audio Visual Industry Awards (AVIAs) for its distinguished work in
providing video expertise at Vivid Sydney.
Over the years, TDC has made itself
known for its work on Vivid Sydney, the world’s largest festival of light,
music and ideas. The festival normally attracts over 1 million visitors, but it
smashed records in 2016 by attracting 2.3 million visitors.
TDC put a lot of hard work into this
year’s festival, including 11 months of intensive research and development into
new technology and trends working with clients, creative agency and
international artists. TDC provided 11,500 meters squared of video projection
in excess of 120 million pixels, 70 projectors in custom-made projection towers
in over 8 sites and 35 staff working full-time to produce it all.
During Vivid Sydney, TDC revealed a
number of technical firsts. Working with Ample Projects, there were gigantic
multimedia projections onto Moreton Bay Figs in the Royal Botanic Garden to
celebrate its 200th birthday. The Taronga Zoo featured building, ground
and visitor projections at the main entrance to the Zoo.
Working with Spinifex and Huwaei, the
large format video projection at Customs House also had added ‘wow’ as TDC helped
to develop video to work with the world’s first-ever multiviewer augmented
reality activation that combines tablet technology.
Another creative first was their work on
Jaguar’s contribution to Vivid Sydney, where TDC’s technical experts mapped the
Jaguar F-PACE SUV in video projection that projected precise images on the
complex surface of the Jaguar SUV’s geometry all at the push of a button. All
creative design was achieved working with Spinifex.
Michael Hassett, Managing Director at
TDC, said: “The TDC team are delighted to receive such amazing industry
recognition for our work at Vivid Sydney. At TDC, each member of staff
contributed to its success and they take pride in the work we put in to bring
technology and creativity together and create art on the canvas of Sydney’s
Holder, Editorial Director of AV Asia Pacific magazine reports that the AVIA awards judges said: “TDC’s entry was from a
production company with an impeccable reputation for technical
excellence in delivering flawless and well-prepared systems, into projects at
standards that never fail to impress its clients and its clients’ audiences.
Congratulations to the entire team at TDC."
The AVIA awards
recognise best practice, reward innovation and celebrate excellence
across the global audio-visual industry. TDC clearly stood out from the crowd
for their imaginative use of creative
technology at sites across the Sydney CBD at Vivid Sydney.
Publicist, K-Communications & Associates, 04355 51246, firstname.lastname@example.org