Jaguar debuts the F-PACE, their
first ever SUV, at
The Art of Performance, an exciting
and immersive projection mapping and LED installation at
Martin Place, Sydney to celebrate Jaguar’s contribution to Vivid Sydney 2016.
TDC – Technical Direction Company is
showcasing the spectacular use of creative technology bringing the ideas by
creative communications agency, Spark44 Sydney and multimedia design and
animation by Spinifex Group to life.
creative first for Sydney!
TDC’s technical experts mapped the
Jaguar F-PACE SUV in video projection that playfully highlights, deconstructs,
rotates, recontextualises and generally manipulates the Jaguar SUV’s geometry.
The audience is involved in
initiating the showcase by pressing a large ‘start’ button, then the thrilling
multimedia experience is brought to life. The vehicle is showcased on an angled
podium against a diamond-shaped LED video wall. Both technologies work together
to create a beautiful 11 by 8-metre canvas with the illusion of depth and
“The display has full automation,
monitoring and interactivity, Spinifex used Cinema4D and 3D Studio Max to
create the amazing visual content,” added Cyril De Baecque, Managing Director
at Spinifex Group.
the creative technology
The project is unique in its
combination of technology within a public place as Anthony Pellizzari, Technical Project Manager at TDC elaborates: "This is a first for an
audience to experience this type of technology in a outdoor public space. They
can interact to fully become part of the experience. Gauging the public
reaction so far, the use of technology and creative behind it seems to really
appeal to all ages.
“This project gave us the
opportunity to demonstrate our technical skills in mapping geometric objects.
The added dimension of surrounding the car with LED really adds depth of field,
and complete automation really lets us stretch our technical skills. We are
really happy with the results."
Art of Performance creative projection installation that
the Jaguar F-PACE has inspired will illuminate Martin Place in Sydney each
night of this magnificent festival until 18 June.
Check our video of The Art of Performance here.
© TDC – Technical
Publicist, K-Communications & Associates, 04355 51246, firstname.lastname@example.org