Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle.
The team at TDC delivered the projection brought to life by international digital advertising agency Muse Amsterdam, featuring footage of the world's fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Hot Wheels™ fans, old and young, were kept on the edge of their seats as the racers smashed their way through one of Sydney's most historic buildings.
Check out the video here.