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10 March 2015
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World-first projections to Blinc at this year’s Adelaide Festival of Arts


TDC – Technical Direction Company, is proud to announce a true world-first at this year’s Adelaide Festival, providing the very first projections onto all sides of the Adelaide Festival Centre roof, onto the northern facade of Parliament House and a projection of a giant 3D elephant next to the River Torrens, as part of Adelaide Festival’s giant outdoor digital art gallery Blinc

TDC has provided video services, equipment and expertise to Blinc, deploying some of the world’s brightest and highest resolution projectors in order to create some of the most truly spectacular pieces of digital art ever seen at the Festival. 

Blinc is the signature event of the 2015 Adelaide Festival of Arts and the city’s largest FREE event across the entire festival season, which also features 42 of the best international art events from around the globe. 

The spectacular collection lighting up the Elder Park precinct is the culmination of over two years of conversation, deliberation, creative discussion and ultimately confirmation. The whole epic undertaking has been the result of a collaboration with UK based artist / curators Craig Morrison and Joel Cockrill, original founders of the Blinc organisation. 


The TDC team set up for Blinc

“This year’s Adelaide Festival is guaranteed to be the biggest, brightest and most spectacular to date,” says Adelaide Festival Artistic Director David Sefton, “which is exactly why we brought in TDC to help us put on something truly spectacular. 


“TDC’s reputation for delivering on highly complex technical projects of this scale means that we confidently expect Blinc to be our most popular attraction. We anticipate the work that TDC has done on Blinc to be a huge success and estimate that over 250,000 people will flood the Riverbank precinct over the course of the 17 nights starting on Friday (27 Feb) to see our massive international digital art exhibition.”

This mass appeal of Blinc’s cutting-edge projections and digital art means that this year’s Adelaide Festival is on track to generate a similar result to the 2014 event’s $64.3 million in total estimated gross expenditure and economic impact to the state of $25.3 million.


A giant astronaut on North Terrace, opposite Parliament House. Images: Sarah Long, Longshot.com.au

TDC used projectors for the façade of Parliament House facing the Festival Centre and several smaller projectors for the King William Street side of Parliament House. TDC has designed the projection system to manage content using Dataton WATCHOUT™ multi-image display and presentation software. 

For the Festival Centre, TDC’s system also uses projectors and outputs of Coolux Pandora’s Box by Christie Digital and, on just one façade alone, an astounding total of 21 million pixels are used.

Northern facade of Parliament House. Images: Sarah Long, Longshot.com.au

A giant 3D elephant on the Torrens riverbank at Blinc. Images: Sarah Long, Longshot.com.au

Blinc involves a dozen outdoor locations featuring large-scale projections, building-mapped projects, 3D motion graphics, LED installations, intimate and interactive experiences and a unique 30 watt laser work.

Opening Night celebrations on Friday, 27 February 2015 began with drinks available at Blinc Bar from 4pm, then a massive Fork on the Road food truck muster featuring 26 vendors from 5pm. The illumination of Blinc at 9pm was followed by a fireworks spectacular.

Media contact: Katinka Allender, Publicist, K-Communications & Associates, +44 203 371 9216, k.allender@k-communications.com

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